M U N D O L O C O
experimental music video
This project aimed to develop an experimental music video for the song Mundo Loco by Karol Conka, a rapper curitibana, exploring audiovisual design as potentiating emotional experiences in the public. The project is based on the concepts of Audiovisual Design and Emotional Design.
After research with the public and testing processes based on synesthetic, the project goes through a stage of experimentation, which took place with graphic studies in order to determine a path to the stages of production to the final object. The result is focused on sensory stimulation in the visceral level of the brain, through the interaction between music and image.
